Open-source enablement IP
Enablement Playbooks
37 reusable workflows for the work revenue teams actually do — coaching, deals, calls, launches, messaging, measurement. Free to read, copy, and adapt.
Reusable workflows
Each playbook is a strong starting workflow for a specific revenue task. Read it, adapt it to your context, and reuse it the next time the motion comes up.
37 playbooks · Open source · enablementskills.md · GitHub
Compete & Messaging
5 playbooksBattlecard Builder
Create competitor battlecards for revenue teams with practical counters, proof, landmines, and win-loss signals. Use when asked for compete guidance, head-to-head positioning, trap handling, or seller-ready competitive artifacts. Route broad positioning strategy to value-prop-and-positioning and objection systems to objection-library-builder.
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Value Prop And Positioning
Build and refine positioning and persona-specific value propositions for revenue teams. Use when asked to define differentiation, alternatives framing, proof points, why-now narrative, or seller-ready messaging by persona. Route competitor-specific compete guidance to battlecard-builder and objection response systems to objection-library-builder.
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Talk Track Builder
Create persona- and stage-specific seller talk tracks for live conversations. Use when asked to draft, improve, or tailor discovery, demo, and commercial talk tracks for AEs, SDRs, SEs, or managers. Route core positioning work to value-prop-and-positioning and objection systems to objection-library-builder.
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Objection Library Builder
Build a structured objection handling library for revenue teams with response patterns, proof guidance, and escalation rules. Use when asked to create or improve objection handling by segment, stage, persona, or competitor context. Route one-off call coaching to call-review-coach and broad messaging strategy to value-prop-and-positioning.
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One Pager And Slide Outline
Create concise one-pagers and slide outlines for revenue enablement and product messaging use cases. Use when asked to transform source material into structured narrative artifacts for seller training, launch enablement, stakeholder briefings, or internal rollouts. Route message strategy to value-prop-and-positioning.
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Coaching & Programs
6 playbooksOnboarding Program Builder
Build role-based onboarding programs that reduce ramp time and improve early performance quality. Use when the user asks for onboarding plans, 30-60-90 structures, competency-based ramp plans, manager-guided onboarding, or onboarding validation checkpoints for sales or customer-facing teams. Route formal readiness scoring and assessor calibration to certification-program-builder.
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Certification Program Builder
Create role-based certification programs with clear scoring criteria, evaluation prompts, and calibration rules. Use when the user asks to design readiness certification, pass/fail standards, assessor guides, or repeatable certification workflows for sales or customer-facing roles. Route broader onboarding plan design to onboarding-program-builder.
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Enablement Program Design
Design end-to-end revenue enablement programs with clear scope, delivery plans, and measurable outcomes. Use when the user asks for a new enablement initiative, program charter, rollout plan, or structured program design for onboarding, launches, coaching, or readiness. Route quarter-level scheduling requests to quarterly-enablement-planner.
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Quarterly Enablement Planner
Build a quarterly revenue enablement plan and operating cadence across launches, onboarding, coaching, and field support. Use when the user asks to plan next quarter, design an enablement calendar, sequence initiatives, or align enablement work to business priorities and capacity. Route full initiative chartering to enablement-program-design and launch-specific readiness buildouts to product-launch-enablement.
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Manager Coaching Cadence
Design repeatable manager coaching cadences for revenue teams, including weekly agendas, coaching prompts, and inspection loops. Use when the user asks to improve manager coaching consistency, create ongoing coaching rhythms, or operationalize call and deal coaching without adding heavy process. Route one-call analysis to call-review-coach and deal-level diagnostics to deal-inspection-coach.
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Roleplay Scenario Builder
Build realistic sales roleplay scenarios with facilitator instructions, scoring prompts, and progression levels for coaching and readiness programs. Use when asked to create practice drills for discovery, demos, objections, negotiation, or executive conversations. Route requests to score real call performance to call-review-coach and requests to audit discovery execution against a rubric to discovery-rubric-auditor.
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Deals & Forecast
8 playbooksDeal Inspection Coach
Inspect an active deal and produce a manager-ready coaching view of risk, evidence quality, and next actions required to advance the opportunity. Use when asked to review a specific deal, diagnose stall risk, or prepare a structured deal review. Route portfolio-level forecast analysis requests to forecast-risk-brief and requests focused on call-only coaching to call-review-coach.
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Forecast Risk Brief
Build a concise forecast risk brief that highlights deal-level and portfolio-level risk, confidence bands, and intervention priorities for sales leadership. Use when asked to assess forecast reliability for a period, summarize at-risk commits, or prepare a forecast review brief. Route single-opportunity diagnostics to deal-inspection-coach and call-level performance review requests to call-review-coach.
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Pipeline Stage Definition And Exit Criteria
Define or redesign pipeline stages with clear entry and exit criteria that sales managers can inspect and enforce. Use when the user asks to tighten stage hygiene, standardize progression rules, or connect qualification evidence to forecasting discipline. For reviewing specific deals against existing criteria, use deal-inspection-coach. For period-level risk reporting, use forecast-risk-brief.
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Account Brief Builder
Build concise, decision-ready account briefs for account reviews, internal deal strategy, and customer meeting prep. Use when asked to prepare an account brief, summarize account risk and upside, map stakeholders, or define account-specific next steps. For executive-facing meeting strategy, use executive-briefing-builder.
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Mutual Action Plan Builder
Build shared mutual action plans (MAPs) for complex deals and coordinated customer initiatives. Use when asked to create or improve a MAP, align buyers and sellers on milestones, or define stage-based execution with owners and exit criteria. For proposal or RFP process orchestration, use proposal-rfp-orchestrator.
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Proposal RFP Orchestrator
Orchestrate proposal and RFP response workflows across contributors, deadlines, and compliance requirements. Use when asked to coordinate an RFP response, build a proposal workplan, enforce compliance coverage, or run structured review cycles. This is optional where dedicated proposal ops already owns execution. For single-meeting briefing needs, use executive-briefing-builder or account-brief-builder.
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QBR EBR Builder
Build QBR and EBR deliverables that align customer goals, business outcomes, risks, and forward plans. Use when asked to prepare a quarterly business review, executive business review, or account review narrative for customer leadership. Route internal-only account review prep to account-brief-builder. For one-off executive meeting prep, use executive-briefing-builder.
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Renewal And Expansion Enablement
Build practical renewal and expansion enablement plays that help customer-facing teams protect recurring revenue and grow accounts. Use when the user asks to design renewal motions, expansion qualification plays, or manager inspection standards for post-sale revenue. For QBR/EBR narrative outputs, use qbr-ebr-builder.
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Call Intelligence
5 playbooksCall Review Coach
Review a specific sales call and deliver evidence-backed coaching feedback with prioritized next-practice actions. Use when asked to coach a rep from a call recording, transcript, or notes across discovery, demo, objection, or closing moments. Route requests to create roleplay drills to roleplay-scenario-builder and requests to define discovery scoring standards to discovery-rubric-auditor.
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Call Insights To Objections
Extract recurring objection patterns from call transcripts and call notes, then convert them into evidence-backed enablement priorities. Use when the user asks to analyze call sets, identify common pushback themes, or prioritize objection training updates by segment, persona, or deal stage. For coaching a single call, use call-review-coach. For writing the final objection messaging asset, use objection-library-builder.
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Discovery Rubric Auditor
Audit discovery call execution using a consistent scoring rubric and produce prioritized coaching actions for managers and enablement leads. Use when asked to score discovery quality across one or more calls, compare rep performance, or find recurring discovery gaps. Route requests to design discovery flows and demo structures to discovery-and-demo-structure and requests for single-call coaching feedback to call-review-coach.
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Discovery And Demo Structure
Design structured discovery flows and demo narratives that map to buyer outcomes, stakeholder priorities, and deal-stage decisions. Use when asked to create or improve discovery guides, question architecture, or demo sequencing for a specific role or segment. Route requests to score discovery performance to discovery-rubric-auditor and requests to coach a specific call to call-review-coach.
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Field Feedback Synthesizer
Synthesize revenue field feedback into clear themes, issue clusters, and prioritized actions. Use when asked to consolidate rep, manager, call, survey, or CRM notes into decision-ready outputs for enablement and product marketing. Route asset coverage audits to content-gap-analysis and one-off call coaching to call-review-coach.
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Measurement & Content
6 playbooksEnablement Metrics And Instrumentation
Define revenue enablement metrics and instrumentation plans that connect enablement activities to business outcomes. Use when the user asks for KPI frameworks, leading and lagging indicator design, measurement plans, or instrumentation mapping across CRM, learning, content, and performance systems. Route executive narrative packaging of results to enablement-impact-story.
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Enablement Impact Story
Create leadership-ready narratives that explain revenue enablement impact with evidence, assumptions, and risks. Use when the user asks for an enablement ROI story, executive impact summary, board-ready narrative, or initiative outcome communication tied to performance and strategic priorities. Route metric architecture and instrumentation setup to enablement-metrics-and-instrumentation.
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Content Gap Analysis
Analyze revenue enablement content coverage and prioritize the highest-impact gaps by role, stage, and use case. Use when asked to audit existing enablement assets, identify missing content, or produce a prioritized content backlog. Route content creation to one-pager-and-slide-outline, battlecard-builder, or talk-track-builder.
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Content Governance System
Design a practical governance system for revenue enablement content, including taxonomy, ownership, lifecycle controls, and quality checks. Use when asked to reduce content sprawl, define source-of-truth rules, or operationalize publishing and retirement workflows. Route gap prioritization to content-gap-analysis.
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Win Loss Synthesis
Synthesize win-loss interviews, notes, and deal evidence into defensible themes and prioritized enablement actions. Use when the user asks to analyze why deals were won or lost, compare patterns by segment or competitor, or extract implications for messaging, process, and coaching. For a single competitive asset, route to battlecard-builder.
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Case Study Extractor
Extract and structure credible customer case studies from raw notes, transcripts, and outcome data. Use when asked to turn messy source material into proof-led narratives for sales and enablement use. Route broad feedback synthesis to field-feedback-synthesizer and slide packaging to one-pager-and-slide-outline.
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Launches & Enablement
4 playbooksProduct Launch Enablement
Build internal product launch enablement plans that prepare revenue teams to sell and support changes confidently. Use when the user asks for launch enablement, seller readiness plans, launch training, internal FAQs, talk-track updates, or cross-functional rollout plans tied to product releases. Route quarter-wide prioritization to quarterly-enablement-planner.
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Release Notes To Seller Updates
Convert product or engineering release notes into concise seller-ready updates with customer impact, positioning implications, and action guidance. Use when asked to summarize releases for sales, update talk tracks after product changes, or create enablement-ready release briefings. Route full launch enablement to product-launch-enablement and public-facing release notes to the user's external marketing or product comms workflow.
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Partner Enablement Package
Build partner-ready enablement packages that translate your direct sales motion into partner-safe messaging, onboarding, and field assets. Use when asked to create partner training, reseller onboarding, channel talk tracks, partner certification guidance, or partner launch support. Route direct-sales rep onboarding to onboarding-program-builder and internal-only launch enablement to product-launch-enablement.
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Onboarding To Value Playbook
Design customer onboarding-to-value playbooks that reduce time-to-value and early churn risk across segments. Use when the user asks to map implementation milestones, define handoffs, or operationalize customer outcomes in the first 30-90 days. For internal seller onboarding programs, use onboarding-program-builder.
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Core & Strategy
3 playbooksRevenue Enablement Context
Create or update a canonical revenue enablement context used by other enablement skills. Use when the user needs to document ICP, personas, sales stages, qualification rules, pricing and packaging, core objections, competitors, and current initiatives, or when downstream skill outputs are weak because shared context is missing. Route multi-skill sequencing requests to enablement-router.
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Enablement Router
Route revenue enablement requests to the best-fit skill or sequence of skills. Use when the user asks which enablement skill to use, combines multiple enablement asks in one prompt, or needs a staged workflow across planning, messaging, coaching, delivery, and measurement. Route single-artifact requests directly to the corresponding specialist skill instead of this router.
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Executive Briefing Builder
Build executive-facing briefing materials for strategic customer meetings, internal leadership prep, and high-stakes decision discussions. Use when asked to prepare an executive briefing, align leadership on meeting goals, or craft concise decision-oriented talking points. For recurring business review cadence decks, use qbr-ebr-builder.
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