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    Pointer Strategy

    Sales Recruitment

    Your Next Sales Hire Should Come With 12 Months of Backup.

    We place AEs, SDRs, Sales Leaders, and every role in between — vetted by people who've actually carried quota. Then we train them for 12 months. You only pay 1.5% monthly while they perform.

    Trusted by 60+ SaaS and tech companies across ANZ

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    Case StudyEvotix
    TechGC
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    CONQA
    Matrak
    Case StudyPay.com.au
    Square
    QLIK
    Heidi Health
    Pendula
    Case StudyHazardCo
    Global CFO Networks
    Motorola Solutions
    vWorks
    Discovery Alert
    Uptick
    Codecom
    CIM Enviro
    Access Wealth
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    WeGuide
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    Case StudyReward Gateway
    TAG Digital
    Firmable
    Q Agency
    ShiftCare
    Pushfar
    Servicely
    Case StudyUpstream
    Ideally
    Stockinstore
    Compass Education
    Hashout
    The Big Smoke
    Proptech Labs
    Flux
    Asseti
    Salesroom
    Infinity22
    Varicon
    WP Creative
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    Interprit
    Taste Studios
    Ten Club
    Case StudyStryd
    Centrix Solutions
    ResVu
    Darzin
    1Breadcrumb
    CurveTomorrow
    OxygenIT
    TEAM Software
    Iotasol
    Loop Logics
    The Untapped Space
    Locomote
    EPP
    WebJet
    Circle In
    UXArmy
    St Trinity
    Risk 2 Solution
    Neuronimbus
    Blufire
    M-Files
    0%

    of Australian senior managers admit they've made a bad hire

    $15K–$35K in direct costs. Up to 2.5x annual salary in total damage.

    The Problem

    Why Most Sales Hires Don't Hit Quota

    Sales is the only function where you know within 90 days whether a hire is working — and it still takes most companies 16 weeks to act. The problem isn't effort. It's process.

    An AE who thrived in a PLG motion won't necessarily succeed in enterprise outbound. A BDR who crushed it in a mature territory might struggle in a greenfield market. The context matters more than the resume.

    Yet the standard approach is keyword matching: "Salesforce," "SaaS," "150% of quota." None of that tells you whether someone can run a complex sales cycle, manage a multi-threaded deal, or build pipeline from scratch.

    Who We Place

    Sales Roles We Recruit

    From first-time BDRs to VP Sales — vetted by practitioners, not keyword matchers.

    Entry & Mid-Level

    • Business Development Representatives (BDRs/SDRs)
    • Account Executives (AEs)
    • Sales Engineers / Solutions Consultants
    • Inside Sales Representatives

    Senior & Leadership

    • Sales Managers
    • VP Sales / Head of Sales
    • Enterprise Account Executives
    • Revenue Operations Managers

    Specialist

    • Channel Sales Managers
    • Sales Enablement Managers
    • Sales Development Team Leads

    Our Approach

    Talent Auditors, Not Keyword Matchers

    Traditional recruiters match keywords on a resume to keywords in a job spec. That works for procurement. It doesn't work for revenue.

    Our recruiters have carried quotas. Managed pipelines. Closed deals and lost deals and learned the difference. They don't just check if someone "hit 150% of quota." They ask whether that was territory-driven or skill-driven:

    • What was the deal velocity? Average contract value?
    • Walk me through a deal you lost. Where did it stall in the pipeline?
    • How do you handle a CFO who goes dark after verbal commitment?
    • What's your process when a champion leaves mid-deal?
    • Your pipeline is 40% below target at week 6. What's your plan for the next 30 days?
    • Tell me about a deal where the buying committee changed mid-cycle. What did you do?

    A generalist can't ask these questions because they don't know the answers. That's the difference between matching a resume and auditing a practitioner.

    12 Months of Enablement

    What Happens After We Place Your Sales Hire

    Most agencies disappear on day one. We embed for 12 months with a sales enablement program built by people who've actually carried quota.

    Pipeline & Deal Coaching

    Weekly live pipeline reviews. Deal strategy sessions on active opportunities. Forecasting frameworks that your hire can use from week one. This isn't theory — it's coaching embedded into their real pipeline.

    MEDDICChallengerSPINSandler

    Ramp Acceleration

    Pre-boarding before day one. Role-specific onboarding pathways for AEs, SDRs, Sales Engineers, and Sales Leaders. Territory planning, ICP workshops, and objection handling tailored to your product and market.

    7 role-specific pathwaysPre-boarding included

    Ongoing Development

    Robust PD planning. 80+ certifications across prospecting, discovery, negotiation, closing and more. Peer learning networks, mentoring and live QA. Quarterly performance reviews tied to your KPIs — not ours.

    78 certifications5 sessions/weekPeer networksQuarterly reviews

    3.8 months

    avg ramp to full productivity

    78 certifications

    across 7 GTM pathways

    Peer Run

    live, practitioner-led

    826%

    enablement ROI on a $120K hire

    Ricky Pearl

    YOUR SALES DIVISION IS LED BY

    Ricky Pearl

    Co-Founder, Pointer Strategy

    Former Head of Commercial Sales. Founder & CEO (exited). 6 years building sales recruitment and enablement systems for ANZ's top SaaS companies.

    Before Pointer, Ricky ran commercial sales at Cochrane International - managing teams across six offices and growing revenue ten-fold in 18 months. He built and exited a 50-person company. He's sat in the chair your next hire is going to sit in.

    He started Pointer because the recruitment industry kept sending him candidates who looked right on paper but couldn't run a pipeline review or handle a deal that went sideways. So he built a model where sales hires are vetted by people who've actually carried quota, then supported with 12 months of enablement. That model now serves hundreds of sales leaders across ANZ - and it started with the same frustration you're probably feeling right now.

    6+ years building Pointer
    100s of sales leaders served
    Pavilion & RevGenius Chapter Head ANZ
    Founder & CEO (exited)
    Connect with Ricky Pearl on LinkedIn

    "Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."

    Tim Davies

    COO | Founder

    "He is always happy to give advice, even if he gets nothing out of it."

    Ben O'Loghlin

    Executive Director

    "Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."

    John Hill

    Adapted Growth

    "Ricky is a SaaS Sales leader and entrepreneur par excellence!"

    Mike Mckell

    "Ricky has been my go-to person for all my toughest outbound questions over the past two years."

    Grégoire d'Aboville

    CMO, Hunter.io

    "Ricky is a revenue juggernaut. He sees business cases from every conceivable perspective and always has a why for his brilliant advice."

    Tim Davies

    COO | Founder

    "He is always happy to give advice, even if he gets nothing out of it."

    Ben O'Loghlin

    Executive Director

    "Ricky is one of my favorite sales nerds on the planet and I trust him to teach good stuff to people and represent good roles."

    John Hill

    Adapted Growth

    "Ricky is a SaaS Sales leader and entrepreneur par excellence!"

    Mike Mckell

    "Ricky has been my go-to person for all my toughest outbound questions over the past two years."

    Grégoire d'Aboville

    CMO, Hunter.io

    The Financial Advantage

    Capital Efficient Recruitment Model

    Drag the slider to your hire's salary. Watch what happens to your cash flow — we only win if the rep actually works out

    $80K$300K
    Traditional Fee (20%):$30,000
    Pointer Monthly:$2,250/mo
    If hire leaves at month 4:
    — Traditional loss:$30,000
    — Pointer paid:$9,000
    — You saved:$21,000
    💡 With a traditional agency, you pay the full fee whether the hire succeeds or not. With Pointer, your payments are a performance contract

    Cumulative Recruitment Cost Over 12 Months

    M0M1M2M3M4M5M6M7M8M9M10M11M12$0K$8K$15K$23K$30K

    Ramp Acceleration is The Secret Unlock

    See how faster ramp times translate into real revenue impact for your team.

    $8,500/mo base · $42,000/mo quota · 3 mo deal cycle
    Full Revenue
    7 mo

    vs 11 mo traditional

    Year 1 Added Profit
    $65,640

    Per rep, 12-month gain

    Year 2 Added Profit
    $65,640

    Per rep, 24-month gain

    Enablement ROI
    358%

    On $18,360 spend

    Cumulative Payback Path

    Per-rep accumulated profit over 12 months

    Accelerated
    Traditional
    0123456789101112$-60k$0$60k$120k$180k

    Social Proof

    What Sales Leaders Say

    "Break records. Shorten ramp times."

    Luke Williams

    VP Sales, Evotix

    "Pointer is the only sales agency that can open net new enterprise accounts reliably."

    Patrick William Joyce

    Head of Inside Sales, Immersa

    "To think that some reps don't get this level of support is scary. I am unequivocally better off because of the training and support Pointer provides."

    Asher Berlinski

    BDR, Evotix

    "Best outsourced sales service to turn to when you need help with your sales."

    Jessie Lizak

    CMO, BDEX

    Got Questions?

    Frequently Asked Questions

    Everything you need to know about sales recruitment with Pointer. No jargon, no small print.

    $0 upfront. Pay 1.5% monthly while they perform.

    12 months of sales enablement included.

    If they leave, billing stops. Immediately.

    Billing stops. Immediately. Not 'we'll find a replacement.' You keep whatever capital you haven't paid. You decide what happens next. That's fundamentally different from the 'guarantee' that just restarts the same broken process.

    You pay monthly while your hire performs. If they leave, billing stops immediately — not a 'replacement guarantee' that just reruns the same broken process. Your capital stays in your business until the hire proves they belong. This isn't a payment plan. It's a performance contract.

    Practitioner-led competency audits (not keyword matching), 12 months of live training and mentorship, MEDDIC/Challenger/SPIN methodology reinforcement, peer learning networks across industries, and ongoing performance coaching. No other agency in Australia includes enablement — because their model doesn't require the hire to succeed.

    Typical time-to-fill is 3–6 weeks depending on seniority. We won't rush a placement — a fast bad hire costs more than a slower good one.

    BDRs, SDRs, Account Executives, Sales Engineers, Solutions Consultants, Inside Sales, Sales Managers, VP Sales, Enterprise AEs, Revenue Operations, Channel Sales, Sales Enablement, and SDR Team Leads. Entry-level through C-suite.

    Traditional agencies charge 15–25% upfront — that's $18,000–$30,000 for a $120K role, paid before your new hire has sent a single email. Pointer charges 1.5% monthly. If the hire leaves, you stop paying. No upfront capital at risk.

    Ready to Start?

    Stop Gambling. Start Building.

    No upfront fees. Practitioners who've carried quota vetting your candidates. 12 months of sales enablement included. Your next hire should come with proof, not promises.

    No commitment. No pitch deck. Just a conversation.

    Need to build an entire sales team fast? Run a Hiring Day and make every offer in a single session.