Pointer Strategy

Market Trends

How the ANZ GTM market is changing

Daily trendlines across market volume, work model, geography, seniority, salary transparency, skills, and the kinds of companies still hiring. See also salary benchmarks and skills demand.

Market Volume

Overall demand, plus opening and closure momentum so the market direction is easier to read than active-job count alone.

Total Active GTM Roles

All active GTM job listings across Australia and New Zealand

Demand Momentum

7-day rolling openings versus closures

7-day openings
7-day closures

Where Demand Is Shifting

Function mix, work model, hiring cities, and the AU versus NZ split show where demand is concentrating.

Function Mix

Top GTM functions by active demand over 90 days. Percentage view shows mix within the displayed functions.

Sales
Marketing
Customer Success
Pre-Sales
Partnerships
Work Model Mix

Remote, hybrid, and on-site active demand. Percentage is the default view.

Remote
Hybrid
On-site
Top Hiring Cities

Cities with the most active GTM roles across the period

Sydney
Melbourne
Brisbane
Australia vs New Zealand

Active GTM demand by country. Percentage view shows country mix.

Australia
New Zealand

Who Employers Are Hiring

These charts show how the market is skewing by seniority, leadership appetite, and whether companies are being transparent on compensation.

Seniority Mix

Entry through leadership demand over time. Percentage view shows the market mix by level.

Entry
Mid
Senior
Leadership
Hiring Shape

Share of active demand at the entry and leadership ends of the market

Entry share
Leadership share
Salary Transparency

Share of active roles publishing a salary floor of at least $60k

Salary Transparency by Source

Percentage of active roles with salary shown, split by source

LinkedIn
Seek
Career Site

Go-to-Market Hiring Patterns

How hiring differs by go-to-market model, who uses agencies, and which companies are ramping fastest.

PLG vs Sales-Led Demand

Active GTM roles at PLG versus sales-led companies. Percentage view shows mix within classified companies.

PLG
Sales-Led
Role Mix: PLG vs Sales-Led

Current function distribution at PLG versus sales-led companies (% of each model's total roles)

PLG Seniority Mix

Seniority distribution of GTM roles at product-led companies

Entry
Mid
Senior
Leadership
Sales-Led Seniority Mix

Seniority distribution of GTM roles at sales-led companies

Entry
Mid
Senior
Leadership
Sales-Led B2B Tech Demand

Active roles at companies classified as tech, B2B, and sales-led

Agency vs Direct Hiring

Percentage of active roles listed through recruitment agencies, overall and by function

Overall
Fastest Hiring Companies

Top 10 companies by 30-day hiring velocity across all GTM functions

1
0roles

+81 in 30d

2
17roles

+73 in 30d

3
25roles

+57 in 30d

4
25roles

+54 in 30d

5
34roles

+52 in 30d

6
11roles

+52 in 30d

7
26roles

+50 in 30d

8
8roles

+46 in 30d

9
27roles

+45 in 30d

10
11roles

+43 in 30d

11
8roles

+41 in 30d

12
21roles

+40 in 30d

13
10roles

+37 in 30d

14
17roles

+37 in 30d

15
20roles

+36 in 30d

16
2roles

+32 in 30d

17
26roles

+31 in 30d

18
10roles

+29 in 30d

19
17roles

+29 in 30d

20
4roles

+29 in 30d

Skills And Company Mix

Beyond raw job count, these trendlines show which skills are rising and which company archetypes are carrying demand.

Skills Momentum

Top rising skills by daily mention count across the last 30 days

Communication
Customer service
Stakeholder management
Time management
Tech vs Non-tech

Active GTM demand at companies tagged as tech or non-tech. Percentage view shows the mix within classified companies.

Tech
Non-tech
B2B vs B2C

Roles at companies tagged B2B or B2C. Some companies can appear in both, so percentages can sum above 100%.

B2B
B2C
Target Segment Mix

Demand at SMB, mid-market, and enterprise-focused companies. Percentage view highlights the shift in segment mix.

Multi-segment
Enterprise
Mid-market
Funding Stage Mix

Top funding stages by current active GTM demand. Percentage view highlights stage mix within the displayed categories.

Public
Unknown
Bootstrapped
Merger / Acquisition

Related Reading

Frequently Asked Questions

Methodology

Most charts use a 90-day window. Skills momentum uses a 30-day window. Openings and closures are shown as 7-day rolling counts. Salary transparency tracks active jobs with a salary floor of at least $60,000. Go-to-market model charts include only companies where classification is available. Reporting structure charts include only roles where reporting line is specified. Agency ratio includes all listings (agency and direct). Trendlines that are not precomputed in daily snapshots are reconstructed from each job's observed active window between first_seen_at and closed_at or last_seen_at.