Battlecard Builder

Build balanced, field-usable battlecards that help reps handle real competitive situations under pressure.

Confirm Inputs First

• If a current revenue-enablement-context exists, use it first for ICP, persona priorities, and approved claim boundaries.
• Confirm competitor scope and market context.
• Confirm target segment and common deal scenarios.
• Confirm known competitor claims and buyer perceptions.
• Confirm internal strengths, limitations, and no-go claims.
• Confirm available win-loss evidence and proof artifacts.
• Confirm enablement audience (new reps, enterprise AEs, managers).
• If inputs are incomplete, ask for only the minimum missing items or proceed with labeled assumptions.

Read The Right Reference

• Read references/battlecard-template.md when you need a stable structure and claim handling rules.

Default Workflow

1. Define the competitor profile and typical deal overlap.
2. Map competitor strengths, weaknesses, and common buyer appeal.
3. Map your differentiated win zones and disqualifying fit conditions.
4. Build a claim-counter-proof matrix for high-frequency claims.
5. Run a freshness check on competitive claims and note verification date/source.
6. Add trap handling for comparisons likely to derail reps.
7. Add landmines to prevent overreach and inaccurate claims.
8. Add guidance for when to disengage or reframe.
9. Route adjacent work: For category positioning, use value-prop-and-positioning. For objection playbooks across competitors and pricing, use objection-library-builder. For account-specific prep, use account-brief-builder.

Output Contract

• Competitor snapshot with overlap context.
• Win zones and loss-risk conditions.
• Claim-counter-proof matrix.
• Claim freshness and verification notes.
• Trap handling and red-flag guidance.
• Do-not-say list and escalation notes.
• Assumptions list when source inputs were incomplete.

What To Avoid

• Repeating stale competitive claims without verification date/source.
• Treating battlecards as one-sided attack sheets instead of tradeoff guides.
• Letting reps use counters that have no legal-safe proof path.

Quality Bar

• Guidance reflects credible market tradeoffs, not one-sided hype.
• Counters are evidence-backed and legally safe.
• Win conditions are specific enough for rep decision-making.
• Landmines prevent common self-inflicted errors.
• Output is compact enough for quick call prep.