Outbound & BDR Services
We Were Australia's Best Outsourced SDR Team. Then We Learned You Shouldn't Outsource SDRs.
Test outbound at $90 an hour. Then hire, train and manage your own team.
Trusted by 80+ SaaS and tech companies across ANZ
Why 93% of Outsourced SDR Programs Fail
We can tell you exactly why outsourced SDR fails. Not because we read about it. We did it for years. We ran one of the best-reviewed outsourced SDR programs in Australia. And even at our best, we kept seeing the same problems.
The reps don't know your product deeply enough. They're incentivised to book meetings, not book good meetings. They churn every 6-9 months. Your AEs complain the meetings are rubbish. And you're paying $5,000-$12,000 a month for the privilege of managing someone else's employees.
The fundamental problem isn't the reps. It's the model. An outsourced SDR has no stake in your company, no career path on your team, and no reason to care past their next invoice. Every outsourced SDR agency in the world is fighting this same structural defect, and most of them just pretend it doesn't exist.
We kept noticing something else, too. The companies that won at outbound long-term weren't the ones who outsourced it permanently. They were the ones who brought it in-house, with the right reps, the right training, and the right management.
So we decided to stop pretending.
of companies say outsourced SDRs haven't really worked
SaaStr
average tenure of an SDR. Outsourced reps churn even faster
Bridge Group
true fully loaded cost of an in-house SDR
SalesHive
ramp time before a new SDR is fully productive
Industry average
“We were solving a symptom. The real problems were: companies didn't know if outbound would work, they couldn't hire well, they couldn't train, and they couldn't manage. So we decided to solve all four.”
We still put reps on the phones. But now it's with a different purpose: to test your market, prove your messaging, and generate real data, so you can hire with confidence instead of guesswork.
Three Ways to Win at Outbound. All Without the Outsourcing Trap.
Whether you're testing outbound for the first time, scaling a proven motion, or need expert leadership for your BDR team, we have a model that fits.
Outbound Testing
$90/hour: Pay Only for Time on the Phone
Don't hire until you know outbound works. We put expert reps on the phones to talk to your target audience: real conversations, real feedback, real data. No long-term contracts, no fluff. Just phones, skill, and honest answers about whether your market will pick up.
- Experienced reps calling your ICP. No juniors, no scripts
- Real-time feedback on messaging, objections, and market receptivity
- Call recordings and detailed notes for every conversation
- Weekly reporting on dials, connects, conversations, and meetings
- Live A/B testing of your messaging, straight off the phones
- Every call logged into your CRM, so nothing is lost when you hire
- Honest assessment: will outbound work for you, or not?
Minimum: 16 hours/week · Recommended commitment: 3 months · No lock-in contract
Test Your OutboundIn-House Recruitment & Training
Part of Our Core GTM Recruitment Model
Once the numbers prove outbound works, we help you hire the right BDRs through our operator-led recruitment, and train them through 12 months of embedded enablement. You get reps who are vetted by people who've done the job, not matched by keywords. And you only pay monthly. If they leave, billing stops.
- Operator-vetted BDR hiring (1.5% monthly, $0 upfront)
- 12 months of live training and mentorship, role-specific
- 1:1 coaching, mentoring, and quarterly planning
- Hiring based on real outbound data from your testing phase
- Reps who ramp faster because they join a proven motion
Hiring fee: 1.5% of salary/month for 12 months · Billing stops if they leave · Training included
Learn About HiringFractional BDR Leadership
Expert Management Without the Full-Time Cost
You've got the reps. You need someone who knows how to get them to target. Our fractional BDR managers have run outbound teams at scale. They know the cadences, the coaching rhythms, the pipeline math. Stage-appropriate leadership on demand, without a $200K VP hire you don't need yet.
- Experienced BDR/SDR management on a fractional basis
- Pipeline target setting, activity management, and rep coaching
- Playbook development and ongoing optimisation
- Reporting and accountability frameworks
- Scales up or down as your team evolves
Flexible engagement · No 12-month contracts · Scales with your team
Explore Fractional LeadershipFor Select Clients
Try Before You Buy
We hire the rep onto our payroll, train and coach them for two months, and get them hitting target on your pipeline. Once they're performing, they transfer directly onto your team. You skip the ramp entirely and hire a proven performer.
What Realistic Outbound Looks Like
We don't promise 50 meetings a month. We promise honest numbers and expert execution. Here's what the data says.
| Metric | Industry Average | Top Performers | With Pointer |
|---|---|---|---|
| Dials per hour | 15-20 | 20-25 | 20+ (focused calling blocks) |
| Connect rate | 5-10% | 15-22% | 8-15% (depends on your market) |
| Conversation-to-meeting | 6.7% | 10-18% | 10-15% (experienced reps) |
| Dials per meeting | 35-50 | 15-20 | 20-35 |
| Meetings per month (16hrs/wk) | - | - | 15-30 (market dependent) |
| Cost per meeting | $400-$1,150 | - | $180-$360 at 16hrs/week |
Dials per hour
With Pointer
20+ (focused calling blocks)
- Industry average
- 15-20
- Top performers
- 20-25
Connect rate
With Pointer
8-15% (depends on your market)
- Industry average
- 5-10%
- Top performers
- 15-22%
Conversation-to-meeting
With Pointer
10-15% (experienced reps)
- Industry average
- 6.7%
- Top performers
- 10-18%
Dials per meeting
With Pointer
20-35
- Industry average
- 35-50
- Top performers
- 15-20
Meetings per month (16hrs/wk)
With Pointer
15-30 (market dependent)
- Industry average
- -
- Top performers
- -
Cost per meeting
With Pointer
$180-$360 at 16hrs/week
- Industry average
- $400-$1,150
- Top performers
- -
These ranges are honest. Your actual results depend on your ICP, market size, deal complexity, and messaging. We'll give you a realistic projection before we start, and we'll tell you if we don't think outbound will work for your market.
You're Already Paying $90/Hour. You're Just Not Getting $90/Hour of Calling.
A fully loaded BDR in Australia costs you $120,000-$150,000 per year. That's salary, super, payroll tax, leave, tools, CRM licenses, data subscriptions, and management time. Divide that by working hours and you're paying roughly $70-$85 per hour.
But here's what you're actually getting for that money: most reps only spend 2-3 hours per day on the phone. The rest is CRM admin, email sequences, internal meetings, Slack messages, and staring at LinkedIn. You're paying 8 hours. You're getting 3 hours of calling.
With Pointer, you pay $90/hour for the hours they're on the phone. That's it. No admin time. No CRM fiddling. No meetings about meetings. In 3 focused hours, our reps make more dials and have more conversations than most in-house reps do in a full day.
In-House BDR | Pointer Outbound | |
|---|---|---|
| Annual cost | $120K-$150K fully loaded | ~$56K (16hrs/wk × 48 weeks × $90) |
| Hours paid per day | 8 hours | 3-4 hours (calling only) |
| Dials per day | 35-50 | 60-80+ (focused calling blocks) |
| Ramp time | 3-6 months | Immediate (experienced reps) |
| Management needed | Yes (your time) | No (we manage the reps) |
| Turnover risk | High (14-month avg tenure) | None (our reps, our risk) |
| Training included | You figure it out | We handle it |
| Commitment | 12-month employment | 3-month minimum, cancel anytime |
Annual cost
Pointer Outbound
~$56K (16hrs/wk × 48 weeks × $90)
In-house BDR
$120K-$150K fully loaded
Hours paid per day
Pointer Outbound
3-4 hours (calling only)
In-house BDR
8 hours
Dials per day
Pointer Outbound
60-80+ (focused calling blocks)
In-house BDR
35-50
Ramp time
Pointer Outbound
Immediate (experienced reps)
In-house BDR
3-6 months
Management needed
Pointer Outbound
No (we manage the reps)
In-house BDR
Yes (your time)
Turnover risk
Pointer Outbound
None (our reps, our risk)
In-house BDR
High (14-month avg tenure)
Training included
Pointer Outbound
We handle it
In-house BDR
You figure it out
Commitment
Pointer Outbound
3-month minimum, cancel anytime
In-house BDR
12-month employment
You're not paying for a "service." You're paying for an answer: does outbound work for us? That answer is worth more than any outsourced SDR contract.
Model Your Outbound Costs
Our ungated calculator lets you plug in your meeting targets, choose your providers, and see exactly what outbound will cost, email and phone, with real Australian pricing.
No signup. No email gate. Just numbers.
What Revenue Leaders Say
Real names. Real titles. Real companies. 100+ verified reviews and counting.
Pointer is the only sales agency that can open net new enterprise accounts reliably. I've seen it myself and have heard other positive results from multiple clients.
Patrick William Joyce
Head of Inside Sales, Immersa
It's just astonishing the amount of value that we get.
Zachary King
Founder, Fractional Enterprises
What they are doing over there is next level & shouldn't go without merit. Very happy to be able to share what the Pointer team has done for cold outbound.
Kyle vanArtsen
Director of Campaigns, LeadMagic
Common Questions About Outbound Testing
Straight answers. No jargon, no small print.
$90/hour. Pay only for phone time.
No lock-in contracts. Cancel anytime.
Experienced reps, not juniors or offshore contractors.
We'll tell you honestly if outbound won't work for your market.
We recommend 16 hours per week for 3 months. That gives you enough data to make a confident decision about whether outbound works for your market. There's no lock-in contract, you can stop at any time. But 3 months gives the data statistical significance.
Experienced BDRs who've worked in B2B SaaS companies. These aren't graduates or offshore contractors. They're skilled callers who can hold intelligent business conversations with your target buyers. We hand-pick callers based on your industry and ICP.
Yes. $90/hour for the hours they're on the phone making calls. No charges for prep, CRM entry, admin, or breaks. Most reps only call for 3-4 focused hours per day because cold calling is mentally intense work, but those hours are highly productive.
You'll have clear data on connect rates, meeting rates, objection patterns, and messaging effectiveness. If the numbers work, we help you hire in-house BDRs through our operator-led recruitment (1.5% monthly, $0 upfront) and train them through 12 months of enablement. If the numbers don't work, we've saved you $150K+ in premature hires.
Two fundamental differences. First, we're honest about the limitations of outsourcing: we've done it, we were great at it, and we still think in-house is better long-term. Second, we're a pathway, not a dead end. Testing leads to hiring leads to training leads to management.
Yes, if that's what you need. Some companies want ongoing testing, seasonal calling capacity, or supplemental outbound during growth sprints. We're happy to continue at $90/hour for as long as it makes sense. But we'll always be honest about when bringing it in-house would be more economical.
Then we tell you. Clearly and directly. Some markets, products, or ICPs aren't well-suited to cold outbound, and it's better to know that from a $17K testing program than from a $150K failed hire.
For select clients, we hire the BDR onto our payroll, embed them in your outbound motion, train and coach them for 2 months, and get them hitting target. Once they're performing, they transition directly onto your team. You skip the ramp period entirely and hire a proven performer.
Everything. Call recordings, conversation summaries, objection logs, weekly reports on dials/connects/conversations/meetings, messaging A/B test results, CRM activity logs, and a final market viability assessment at the end of your testing period.
Yes. All activity is logged directly into your CRM: Salesforce, HubSpot, or whatever you use. When you transition to in-house, the data, processes, and pipeline history are already in your system. Zero friction.
Want to Automate Outbound Instead of Outsource It?
GTM Engineers build the automated revenue systems that can do the work of 5-10 SDRs. If you've proven outbound works and want to scale it through technology rather than headcount, we can help you hire one.
Learn About GTM EngineersStop Guessing. Start Testing.
$90/hour. 16 hours/week minimum. 3 months to know whether outbound will build your pipeline. No pitch decks, no bloated proposals, no 12-month contracts. Just reps on phones, talking to your buyers.
Or keep paying $12,000/month to an agency that won't tell you the truth. Your call.