The Capability Graph
The Revenue Bowtie
101 certifications across 7 stages. Click any stage or role bar to explore.
TOFU
MOFU
BOFU
POST-SALE
Identified
Interested
Engaged
PriorityCommitted
ImpactAssessment
RecurringImpact
MaximiseImpact
Land
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Lead
MQL
SQL
Deal→ Won
Onboarded
Live
LTV
ΔT1
ΔT2
ΔT3
ΔT4
ΔT5
ΔT6
ΔT7
VM1
VM2
VM3
VM4
VM5
VM6
VM7
C%1
C%2
C%3
C%4
C%5
C%6
Stage Coverage by Role
Revenue LeadershipSoon
RevOpsSoon
Revenue EnablementSoon
Land
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Revenue LeadershipSoonRevOpsSoonRevenue EnablementSoon