Pointer Strategy

AEvsBDM

Side-by-side skill comparison between Account Executive and Business Development Manager.

31

Shared Skills

23

AE Only

2

BDM Only

57%

AE covered by BDM

94%

BDM covered by AE

AE onlySharedBDM only

31 Shared Skills

Skills both roles need — importance level may differ between them.

AEBDM
criticalOpen conversations and set the agendacriticalcriticalEstablish credibility earlycriticalcriticalListen actively and capture structured notescriticalcriticalDocument qualification evidence in CRMcriticalcriticalArticulate the buyer problem and value clearlycriticalcriticalHandle buyer objectionscriticalcriticalGain next-step commitmentcriticalcriticalConduct effective discoverycriticalcriticalMap decision process and timelinecriticalcriticalBuild and coach a championcriticalcriticalMap stakeholders and multithread the dealcriticalcriticalNegotiate commercial termscriticalcriticalOrchestrate the close plan and signaturecriticalcriticalMaintain forecast accuracy and communicate riskcriticalimportantMap the buying committeecriticalimportantResearch accounts and develop outreach hypothesescriticalimportantDevelop outbound value hypothesescriticalimportantWrite outbound emailscriticalimportantExecute outbound callscriticalimportantPersonalise outreach at scaleimportantimportantUse customer stories and proof pointsimportantimportantTailor communication to the audienceimportantimportantDraft proposals and statements of workimportantimportantNavigate RFP and RFQ processesimportantimportantSecure pricing approvals within governanceimportantimportantUse AI to accelerate account research and message preparationimportantimportantUse AI to analyse interactions and improve follow-upimportantoptionalLead onboarding kickoffsoptionaloptionalLead business reviews and communicate valueoptionaloptionalConduct expansion discoveryoptionaloptionalStructure multi-year and enterprise agreementsoptional

23 AE Only

Skills the AE needs that the BDM does not.

AEBDM

2 BDM Only

Skills the BDM needs that the AE does not.

AEBDM

5 Importance Differences

Shared skills where the importance level differs between the two roles.

AEBDM

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BDM

Business Development Manager