Senior Paid Media Specialist - Q agency

$100,000 – $110,000 + Super | Western Sydney | Full-time

The Role

This is a senior position for someone who's spent several years in the weeds of paid media and is now operating at a strategic level. You don't just optimise campaigns; you set the direction for them. You'll own our highest-value and most complex client relationships, make the calls on strategy and budget allocation, and act as a trusted advisor both to clients and to the team around you.

You'll also play a key role in levelling up the wider team: mentoring junior and mid-weight specialists, setting standards, and bringing rigour to how we plan, test and report.

What you'll do

• Own the paid media strategy and implementation for a portfolio of key accounts; setting the channel mix, budget split, testing roadmap and growth plan against each client's commercial goals.

• Lead across Google Ads, Meta and other platforms (LinkedIn, TikTok, Microsoft, programmatic) as the account needs, with the judgement to know where the budget will work hardest.

• Forecast performance and build media plans that connect ad spend to real business outcomes; revenue, pipeline, CAC, LTV; not just platform metrics.

• Be the senior point of contact on client calls: present strategy, defend recommendations, communicate results and navigate tough conversations to build long-term trust.

• Work closely with the wider team; creative, marketing and account management; to make sure paid campaigns are joined up with the bigger picture and delivered well.

• Spot growth opportunities within accounts and make the case for scaling budgets and expanding scope.

• Set the bar for measurement; robust tracking, clean attribution, and reporting that tells a clear commercial story.

• Mentor and develop junior specialists: review their work, share knowledge, and help them grow into stronger marketers in collaboration with the Head of Paid.

• Contribute to new business: support pitches, audits and proposals, and bring credibility to the room.

• Stay ahead of platform changes, privacy shifts and industry trends, and translate them into smart moves for our clients.

What they’re looking for

• 5+ years managing paid media campaigns, including significant agency experience and time spent owning client relationships directly.

• Deep, demonstrable expertise across Google Ads and Meta, with strong working knowledge of at least one or two other platforms.

• A genuinely strategic thinker; you can look at an account and a business and build a plan, not just execute a brief.

• Strong commercial instinct: you understand margin, lifetime value and what "good" actually means for a client's bottom line.

• Confident managing large and complex budgets across multiple accounts without losing the detail.

• Excellent client-facing skills; you can lead a room, present with authority and handle difficult conversations calmly.

• Experience mentoring or developing more junior team members.

• Advanced grasp of tracking, attribution and analytics (GA4, GTM, server-side tracking, conversion APIs) and the ability to troubleshoot when things break.

Nice to have

• Experience leading or line-managing a small team or pod.

• A track record across multiple verticals (ecommerce, lead gen, B2B SaaS).

• Experience with advanced measurement (incrementality testing, MMM, geo-lift experiments).

• Familiarity with feed management, bid platforms and reporting tools.

• Involvement in pitching and winning new business through paid ad insights / audits.

• Google Ads and Meta certifications.

What's on offer

• $100K - $110K plus Super.

• Hybrid working arrangements past probationary period.

• A clear progression path toward senior and lead roles.

• A training and development budget plus paid certifications.

• Regular team social outings and gatherings.

• A collaborative team that genuinely cares about doing good work for clients.

How to apply

Don’t apply with a cover letter.

Just share in your application me:

1. What kinds of accounts you’ve been managing with paid

2. Your attention to detail is “sharp like a diamond”

Apply now or reach out directly to Luke Marshall to have a proper conversation.

This role is to be filled by Pointer, it is not for Pointer. The successful candidate will also receive 12 months of ongoing mentoring support, and access to our GTM ANZ community for professional growth.