GTM Calculator
Outbound Campaign Cost Calculator
Estimate your monthly outbound costs in AUD. Adjust conversion rates, select your providers, and see exactly what it costs to book meetings.
Campaign Goals
Meetings from email campaigns
Meetings from cold calling
Team Size
Benchmark: A$7,500 - A$13,000/month fully loaded per SDR
Provider Selection
LinkedIn Automation
Total Monthly Cost
A$14,228
Cost per Meeting
A$949
Total Meetings
15.0
Tooling
A$4,228
Headcount
A$10,000
Contacts
30,758
Email Campaign Funnel
Adjust conversion rates to see how they affect your email campaign
Phone Campaign Funnel
Set your daily dial capacity and adjust conversion rates
1,042 dials/month (x20 business days) to hit 5 phone meetings
Cost Breakdown
Apollo
Contact Sourcing · A$0.068 x 30,758
LeadMagic
Email Finding · A$0.032 x 30,758
Firmable (Recommended)
Phone Finding · A$0.800 x 1,042
Smartlead (Recommended)
Email Sending · A$94.00 x 1
Domains
Infrastructure · A$1.50 x 6
Email Inboxes
Infrastructure · A$12.00 x 18
In-house Team
SDR Headcount · A$10,000.00 x 1
| Category | Provider | Unit | Qty | Total |
|---|---|---|---|---|
| Contact Sourcing | Apollo | A$0.068 | 30,758 | A$2,092 |
| Email Finding | LeadMagic | A$0.032 | 30,758 | A$984 |
| Phone Finding | Firmable (Recommended) | A$0.800 | 1,042 | A$834 |
| Email Sending | Smartlead (Recommended) | A$94.00 | 1 | A$94 |
| Infrastructure | Domains | A$1.50 | 6 | A$9 |
| Infrastructure | Email Inboxes | A$12.00 | 18 | A$216 |
| SDR Headcount | In-house Team | A$10,000.00 | 1 | A$10,000 |
| Monthly Total | A$14,228 | |||
| Cost per meeting | A$949 | |||
Calculations use industry-standard 2025-2026 benchmarks. All prices in AUD. Provider costs updated Feb 2026.
Need Help With Your Numbers?
This Calculator Is Just a Guide
Every market, ICP, and sales motion is different. Speak to our outbound experts and we'll work through the real numbers with you.
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